How Many People Vape? A 2025 Update

In recent years, vaping has surged in popularity around the world, reshaping how people approach nicotine use and smoking alternatives. If you’re wondering how many people vape today, you're not alone. This question has become increasingly common as vaping continues to influence public health discussions, regulatory frameworks, and lifestyle choices. In this guide, we'll take a closer look at the latest statistics, trends, and factors behind the growing vaping community.

How Many People Vape in 2025?

According to the latest global studies and surveys, approximately 82 million people worldwide are estimated to be active vapers in 2025. This marks a steady increase compared to previous years, highlighting vaping’s sustained growth despite tightening regulations in many countries.

In the United States alone, recent data from the Centers for Disease Control and Prevention (CDC) shows that about 11% of adults reported using e-cigarettes regularly. Among teenagers, vaping remains more prevalent, with around 14% of high school students saying they vaped within the past 30 days.

Vaping Demographics: Who Is Vaping?

The vaping population is incredibly diverse, but several trends have emerged:

• Age Groups: Young adults aged 18–24 make up the largest proportion of vapers, particularly in the U.S. and Europe. However, vaping among middle-aged adults is also increasing as more smokers switch to alternatives.
• Gender: Studies suggest that men are slightly more likely to vape than women, though the gap is narrowing as vaping products become more varied and marketed toward broader audiences.
• Geographic Spread: Vaping is most popular in North America, Europe, and parts of Asia-Pacific. Countries like the United States, the United Kingdom, and Japan have some of the highest numbers of vapers globally.

Why Are So Many People Vaping?

Several key factors contribute to the growing number of vapers:

• Smoking Cessation: Many smokers use e-cigarettes as a less harmful alternative to traditional cigarettes. Public health organizations in countries like the U.K. have even recommended vaping as a tool for quitting smoking.
• Flavor Variety: Vapes offer a vast range of flavors, from classic tobacco to fruity and dessert-inspired options, appealing to a wide range of preferences.
• Technological Innovation: Modern vaping devices are more convenient, customizable, and discreet than ever, attracting new users and retaining existing ones.
• Cultural Acceptance: As vaping becomes more normalized socially and culturally, especially among younger generations, more people are willing to try it.

How Vaping Trends Are Changing

While the number of vapers continues to climb, the landscape is shifting in several ways:

• Disposable Vapes: The rise of high-puff disposable devices has fueled growth, especially among younger users looking for convenience without the hassle of refilling or recharging.
• Nicotine Salts: The introduction of nicotine salts allows for smoother, higher-nicotine hits, making vaping more satisfying for heavy smokers transitioning away from cigarettes.
• Regulations: Governments worldwide are implementing stricter regulations on marketing, flavors, and youth access, which could impact growth rates moving forward.

Conclusion

Understanding how many people vape today sheds light on how deeply vaping has woven itself into modern life. With more than 80 million users worldwide, vaping is no longer a niche activity — it's a global phenomenon reshaping habits, industries, and public health conversations.

Whether you’re a current vaper, considering the switch, or simply curious about the numbers, staying informed about the latest trends helps you better navigate the evolving vaping landscape.